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Latest Insights and Trends

Why Most South African Businesses Waste 40% of Their Lead Generation Budget

Too many South African businesses are still spending on outdated lead generation tactics — cold calls, generic email blasts, scattergun ads. The result? Wasted budgets and little to show for it. Businesses that align AI-driven insights with structured funnels are...
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Why Traditional Lead Generation Isn’t Enough Anymore (And What to Do Instead)

Traditional lead generation tactics often fail because they interrupt rather than engage, ignoring how modern buyers research and make decisions. Demand generation prioritizes trust, education, and alignment between marketing and sales, creating lasting relationships...
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Are You Wasting Your Marketing Budget? Here’s How to Know

Inefficient marketing spend often shows up as high ad costs with low returns, poor targeting, underused tools, and lack of strategic direction. Businesses can reduce waste by aligning campaigns with clear goals, tracking performance with proper attribution, and...
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Why Competitive Differentiation Matters for Digital Marketing in South Africa

In South Africa’s fast-paced and competitive digital landscape, businesses face increasing pressure to stand out. At 247 Digital, we believe that competitive differentiation is more than just a strategy—it’s the foundation of a successful and sustainable business...
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Is email marketing dead? See how these statistics say otherwise.

Email marketing remains a vital tool for businesses globally and holds particular significance in the dynamic South African market. As companies like 247 Digital look to solidify their footprint and enhance client engagement through digital channels, understanding the...
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Market Your Business Successfully After The COVID-19 Pandemic

The pandemic brought about new challenges to many businesses, of all sizes.  Over the past eighteen months, things have reopened, but most businesses are not yet quite back to things as they were before the lockdowns. The focus remains on promoting safety and...
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The CIO agenda for the next 12 months: Six make-or-break priorities

The following is another great piece from Mckinsey. Besides the growth of digital tools, AI, and automation in all areas of the business, this article expands on the issues CIO’s need to deal with across the organisation. Its highlights how IT needs to be more aligned...
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The Pandemic Has Changed The Way We Do Business

The pandemic has changed the way we sell What was once a time of urgency and panic has become a time of normalcy. The new normal if you will. The pandemic has certainly influenced engagement models, in enterprise clients who have complex sales cycles for high-value...
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Bringing Fresh Thinking To Financial Services Marketing

Financial Services marketing has become increasingly challenging in building an engaged community of prospects and customers. There are many reasons for this, including the rise of content marketing, the proliferation of social media channels, and a wealth-driven...
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Turning A Lead Into A Devoted Customer With A Proven Sales Cycle

Contrary to what many people think, there really is a precise framework behind every purchase and every closed deal – even it appears to have been completely spontaneous. That framework has a name: the sales cycle. It is vital for everyone involved in the business of...
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The Struggle To Be A Great Sales Manager Today

The Struggle To Be A Great Sales Manager Today

Aug 16, 2025 | ,

Middle management is often the hardest and most undervalued and underpraised of roles, especially when it comes to sales management. But do you think the following definition still applies to this role today? The term 'sales management' refers to the administration of...

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