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Why Most South African Businesses Waste 40% of Their Lead Generation Budget

Why Most South African Businesses Waste 40% of Their Lead Generation Budget

by testwebsite | Sep 18, 2025 | Revenue Generation

Too many South African businesses are still spending on outdated lead generation tactics — cold calls, generic email blasts, scattergun ads. The result? Wasted budgets and little to show for it. Businesses that align AI-driven insights with structured funnels are...
Why Traditional Lead Generation Isn’t Enough Anymore (And What to Do Instead)

Why Traditional Lead Generation Isn’t Enough Anymore (And What to Do Instead)

by testwebsite | Aug 16, 2025 | Lead Generation, Marketing

Traditional lead generation tactics often fail because they interrupt rather than engage, ignoring how modern buyers research and make decisions. Demand generation prioritizes trust, education, and alignment between marketing and sales, creating lasting relationships...
Are You Wasting Your Marketing Budget? Here’s How to Know

Are You Wasting Your Marketing Budget? Here’s How to Know

by testwebsite | Aug 16, 2025 | Financial Services, Marketing

Inefficient marketing spend often shows up as high ad costs with low returns, poor targeting, underused tools, and lack of strategic direction. Businesses can reduce waste by aligning campaigns with clear goals, tracking performance with proper attribution, and...
Why Competitive Differentiation Matters for Digital Marketing in South Africa

Why Competitive Differentiation Matters for Digital Marketing in South Africa

by testwebsite | Aug 16, 2025 | Digital Marketing, Lead Generation, Marketing, Revenue Generation, Sales

In South Africa’s fast-paced and competitive digital landscape, businesses face increasing pressure to stand out. At 247 Digital, we believe that competitive differentiation is more than just a strategy—it’s the foundation of a successful and sustainable business...
Is email marketing dead? See how these statistics say otherwise.

Is email marketing dead? See how these statistics say otherwise.

by testwebsite | Aug 16, 2025 | Lead Generation, Marketing, Revenue Generation

Email marketing remains a vital tool for businesses globally and holds particular significance in the dynamic South African market. As companies like 247 Digital look to solidify their footprint and enhance client engagement through digital channels, understanding the...
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Recent Posts

  • The R50,000 Question: Can You Prove Your Social Media BudgetGenerates Revenue?
  • Why Most South African Businesses Waste 40% of Their Lead Generation Budget
  • Why Traditional Lead Generation Isn’t Enough Anymore (And What to Do Instead)
  • Are You Wasting Your Marketing Budget? Here’s How to Know
  • Why Competitive Differentiation Matters for Digital Marketing in South Africa

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