by testwebsite | Aug 16, 2025 | Marketing, Sales
The pandemic brought about new challenges to many businesses, of all sizes. Over the past eighteen months, things have reopened, but most businesses are not yet quite back to things as they were before the lockdowns. The focus remains on promoting safety and...
by testwebsite | Aug 16, 2025 | Marketing, Revenue Generation, Sales
The following is another great piece from Mckinsey. Besides the growth of digital tools, AI, and automation in all areas of the business, this article expands on the issues CIO’s need to deal with across the organisation. Its highlights how IT needs to be more aligned...
by testwebsite | Aug 16, 2025 | Revenue Generation, Sales
The pandemic has changed the way we sell What was once a time of urgency and panic has become a time of normalcy. The new normal if you will. The pandemic has certainly influenced engagement models, in enterprise clients who have complex sales cycles for high-value...
by testwebsite | Aug 16, 2025 | Financial Services, Lead Generation, Marketing, SEO
Financial Services marketing has become increasingly challenging in building an engaged community of prospects and customers. There are many reasons for this, including the rise of content marketing, the proliferation of social media channels, and a wealth-driven...
by testwebsite | Aug 16, 2025 | Revenue Generation, Sales
Contrary to what many people think, there really is a precise framework behind every purchase and every closed deal – even it appears to have been completely spontaneous. That framework has a name: the sales cycle. It is vital for everyone involved in the business of...
