The Struggle To Be A Great Sales Manager Today

The Struggle To Be A Great Sales Manager Today

Middle management is often the hardest and most undervalued and underpraised of roles, especially when it comes to sales management. But do you think the following definition still applies to this role today? The term ‘sales management’ refers to the...
Lead Generation versus Revenue Generation

Lead Generation versus Revenue Generation

“Lead generation is the marketing process of stimulating and capturing interest in a product or service to develop a sales pipeline, allowing companies to nurture targets until they’re ready to buy. Lead generation can be useful for any type or size of...