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The CIO agenda for the next 12 months: Six make-or-break priorities

The CIO agenda for the next 12 months: Six make-or-break priorities

by testwebsite | Aug 16, 2025 | Marketing, Revenue Generation, Sales

The following is another great piece from Mckinsey. Besides the growth of digital tools, AI, and automation in all areas of the business, this article expands on the issues CIO’s need to deal with across the organisation. Its highlights how IT needs to be more aligned...
Bringing Fresh Thinking To Financial Services Marketing

Bringing Fresh Thinking To Financial Services Marketing

by testwebsite | Aug 16, 2025 | Financial Services, Lead Generation, Marketing, SEO

Financial Services marketing has become increasingly challenging in building an engaged community of prospects and customers. There are many reasons for this, including the rise of content marketing, the proliferation of social media channels, and a wealth-driven...
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